Brazil is going through a period of transition in the way people think about home cooking."Gastronomy" is constantly invading people's homes through television programs such as Master Chef, showing dishes that the average person never has enough time to make. Even people who cling to traditional values are seeking more practical alternatives when it comes to preparing their meals. They do not want to sacrifice serving meals with the kind of flavor that represents how much they care and are engaged in the preparation of the dish. And that is exactly where Knorr baking bags comes in. It is one of Knorr’s most technologically advanced products, yet it still upholds the tradition of Knorr seasoning. It is an innovative bag that makes cooking easy: Just add the seasoning to the food and put it inside the oven, making every dish exceptional and worthy of a professional chef.