Entertainment Lions For Music > Community
SQUEAK E CLEAN PRODUCTIONS, Los Angeles / OPENING CEREMONY / 2018
Overview
Credits
CampaignDescription
Changers, A Dance Story watches the romance between a man (Lakeith Stanfield) and a woman (Mia Wasikowska) develop and grow over time as they navigate the intricacies of monogamy. It was a story about relationships, the ups and the downs, but ultimately how through them we find our best ideas (and even best selves) from these whirlwind experiences, told only through dance and music, no dialogue.
Execution
The show ran for a week. It was the first time Spike Jonze had directed a live dance piece. He drafted in Ryan Heffington to choreograph, who he had worked with many times before. The show was put together in under 2 weeks from inception to production. It was sold out for a week and attracted a star studded audience.
Outcome
Huge media attention. Articles in Live performance on Jimmy Fallon's Tonight Show https://www.youtube.com/watch?v=Um1Fxljj1Uc&list=RDUm1Fxljj1Uc&t=21
Relevancy
A live theatrical dance project, directed by Spike Jonze, promoting Opening Ceremony's Spring Line. We acted as music director (involving music supervision, composing, sound design, mixing, live mixing, sound editing, licensing, arrangements)
Strategy
Opening Ceremony commissioned Spike Jonze to produce a live theatrical dance show to promote their Spring Line. Objective was to tell a story featuring the clothing. Every performance was sold out. Huge PR attention. Earned media, during the week of the show Spike and the team were invited to perform it live on Jimmy Fallon's Tonight Show.
Synopsis
Opening Ceremony commissioned Spike Jonze to produce a live theatrical dance show to promote their Spring Line. With choreographer Ryan Heffington. Objective was to tell a story featuring the clothing. Every performance was sold out. Huge PR attention. Earned media, during the week of the show Spike and the team were invited to perform it live on Jimmy Fallon's Tonight Show.
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