squeak e clean is a music house that exhausts every option. we do not inundate out client with tracks to impress them. we send them tracks that are right. when this track came up at the initial music brain storm meeting we knew it was right. we continued to search but always knew this music track was the one. in the end we were right from the very beginning and all along the process.

This spot follows the redesigned 2016 Civic as it navigates the fantastical and surreal Honda ideation process. In “The Dreamer,” the Civic journeys from one engineer’s imagination into reality. Traversing a whimsical road of ideas, the Civic encounters various inspirations along the way. And as our engineer’s imagination progresses, so does the road. The spot wraps up with the campaign line, “Direct from our imagination.” The aim is to provide artistic insight into Honda’s process when designing a new vehicle, while creating a sense of astonishment – much like the car itself.

In 2016, Honda completely redesigned one of its most iconic and beloved cars – the Civic. From bumper to bumper it was a total model update. Our challenge was to develop communications that supported the introduction of this distinctive and striking new vehicle, and get the Civic onto the radar of non-Honda buyers.