Bank Coop is positioning itself as 'The Clean Swiss Bank'. They aim not only at quantitative goals, such as growth and income, but also at qualitative ones. Social and ethical aspects are of great importance to the Bank. This 'clean' attitude had to be communicated to potential new clients in the youth segment.

In many movie thrillers, a scene is included where the enemy transfers money into an anonymous Swiss bank account. So the backs of movie tickets were used as an advertising space.Those who bought tickets for thrillers, like 'The Bourne Identity, '007' or 'The Italian Job', could rad that the baddies in these movies could not be talking about a Bank coop account.In this way we were able to reach the target group, surprising them in a favourite place of leisure.

Because there had never been advertising on movie tickets which made a direct link to a film, this promotion was talked about a lot.

And, since a lot of Swiss people put their movie ticket stubs back into their pockets after showing it to ushers, they could, once back at home, access the Bank's website and read about the investment possibilities offered by Bank Coop.

During this promotion a significantly higher number of people from the target group were registered to have accessed the homepage.