Because there had never been advertising on movie tickets, which made a direct link to a film, this promotion was talked about a lot in the young segment.

The Coop bank is positioning itself as "the clean Swiss bank". Social and ethical aspects are of great importance to the bank. This "clean" attitude had to be communicated to the potential new clients in the young segment.

Since a lot of people put their movie ticket into their pocket, one could, once at home, get all the information over the internet about the "clean" investement possibilities at Bank Coop. During this promotion significantly more people out of this target group were registered to have accessed the homepage.

The media and the message worked well together because it caught the target group out whilst seeing a film in which there was talk about Swiss bank accounts. In that way we were able to reach the target group in a surprising way out in a favourite place of leisure. Immediately on the ticket Bank Coop was able to position itself clearly, by taking reference to the movie.

Because in many movie-thrillers the scene appears, where the bad one transfers money to an anonymous Swiss bank account, the back sides of the movie tickets were used as advertising space. Those who bought a movie ticket for a thriller like "Bourne Identity", "James Bond" or "the Italian Job", could read on the backside that the Bank Coop was a clean bank.