People immediately changed their skiing behaviour, because the action was put where people ski. The "accident victims“ were placed where people were waiting to take the chairlifts and so became an immediate topic of conversation.

On average, people ski much too fast on the Swiss ski slopes. Already 32% of all sport accidents are wintersport accidents. The briefing of the Swiss accident prevention SUVA was to make the people aware of the dangers of racing.

With a budget of only CHF 75'000.-, accident prevention became the topic of discussion amongst thousands of sportspeople. Furthermore: 30 newspapers as well as TV and radio stations reported the action and multiplied the advertising effect. This helped to reduce the amount of wintersport accidents in Switzerland by 4%.

By placing the dummies in the wintersport centres, there was no loss in media distribution. People were caught by surprise, when they discovered the almost real looking "accident victims“ in this unusual environment. The message was received immediately.

Large and seemingly real figures were put in plaster cast from head to foot, as if having had a tragic accident. They were placed in prime spots in all the big ski stations: at the entrance of skilifts, in front of restaurants and even on chair lifts.

An eye-catcher, which communicates that racing on the ski slopes is not worth it.