This is the largest billboard in Israel (15 floors high). Hundreds of thousands of people drive by it each day. They are all cordially invited to take a coffee break.

Strengthens the image of Israel's most loved chocolate brand: Cow chocolate. In India cows are sacred. This laid the grounds for a strong creative idea: An Israeli tourist would travel with the chocolate to India...

The billboard became the ‘talk of town’ twice during the campaign: once at the beginning when the poster went half up and once again when drivers were surprised to discover the umbrella.Platinum market share grew by 3% according to Nielsen ratings.

The worker that puts up the billboard for Elite coffee stops for a coffee break, leaving the job half done for six weeks. Twist: When it rained we added an umbrella, keeping our “worker” dry, so that he could enjoy his coffee break.

A coffee break, shown from a new and surprising angle. This is the largest billboard in Israel (15 floors high), hundreds of thousands of people drive by it each day. It always covers the entire façade of the building. We, however, left it folded halfway.