The radio spots spoke to advertisers listening to the radio. The message, as campaign results prove (20% sales increase in the next 3 months), did not fall on deaf ears.

Increase awareness and strengthen the image of “Israel Radio” as the leading radio station in Israel.

The ad had a dramatic effect on “Israel Radio’s” sales which shot up by 20% the following 3 months.

HEARING TEST" for all listeners, in the country.

The idea gave us the opportunity to repeat the message several times by using the spot on each loudspeaker separately for the hearing test. This left a great impression on the listener, which captured their attention in an innovative way.

The incredible creative tool was a “Reality Radio Ad”: It was the first REALITY AD in Israel.