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DOUGHNUT
SHALMOR AVNON AMICHAY/Y&R, Tel Aviv / HEINZ / 2007
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The aim is to express the "You can't eat without it" brand idea, in a surprising new way. Putting Heinz ketchup on the traditional Hanuka doughnut, instead of the jam that usually tops it, is unthinkable. It creates a unique and distinctive disruption.
Translation
The aim is to express the "You can't eat without it" brand idea, in a surprising new way. Putting Heinz ketchup on the traditional Hanuka doughnut, instead of the jam that usually tops it, is unthinkable. It creates a unique and distinctive disruption.
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