Industry Craft > Typography
IMPACT BBDO, Dubai / 28 TOO MANY / 2019
Awards:
Overview
Credits
Cultural/Context information for the jury
In our region, there are strict rules and regulations against showing or suggesting nudity under any shape or form. So we came up with a creative solution to raise awareness about the sensitive topic of female genital mutilation, without showing or suggesting the shape of female genitals.
Translation. Provide a full English translation of any text.
Despair - Joy
Tell the jury about the typography.
Mutilated Words” is a print and poster campaign, using handcrafted Arabic calligraphy and carefully chosen words, mutilated and stitched back together just like the victims of FGM. The words reflected the physical, psychological and social damage of FGM.
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