Donate A Word is a literary experiment where a famous author writes a book based on words donated via SMS by the people of Sweden.

The Swedish Committee for Afghanistan (SCA), an organization that has been working towards strengthening the position of women in Afghanistan for thirty years, asked us to come up with a campaign to raise money in order to put Afghan girls into school.

During the campaign, the people of Sweden could donate words via SMS. Each word was then used by Swedish author Björn Ranelid to write a digital book - the creation of which anyone could follow live on the responsive campaign site. Anyone with a phone could influence, challenge, provoke or help the author in his writing.

The campaign was advertised in Björn Ranelids own Facebook group as well as SCA's own channels including direct mail and Twitter. The Twitter campaign challenged high profile Swedish tweeters in order to provoke responses.

Each donated word cost €5 in premium SMS fees, and the money raised by the campaign resulted in SCA being able to support one year of schooling for 1250 Afghan girls.