We give you the the world’s first SMS-based stand-up comedy course! A friendly campaign with wit and twist. To help us spread the word we engaged David Sundin, a rising star on the Swedish stand-up scene, as Course Leader.

David helped us promote the course through his own personal channels – Twitter, Facebook, Instagram. The course spanned over a mere 24 hours and consisted of three short lessons teaching you about the importance of timing, repetition and finally that less is more.

Thanks to the campaign being mentioned and re-tweeted by numerous celebrities on the Swedish comedy scene the campaign was an instant indie hit reaching well beyond its goals from day one. To summarise we succeeded in delivering a fun campaign, something to enjoy.?Something to share not because we are giving something away. But because you want to.

ABF is the Workers’ Educational Association in Sweden. They believe in every individual’s right to education and culture no matter who you are or where you come from, a platform for knowledge sharing without boundaries.

Thanks to their vast network of local organisations, spread throughout the country you can actually participate in over 3000 different courses on everything from languages, podcast crafting, cooking etc. Needless to say, an interesting and diverse program with huge potential…well only if you know about its existence of course.

On that topic we approached ABF with a rather unusual idea for a course, challenging the actual format of a traditional ABF-course and proposed a SMS-based setup with a fun flavor to it. Our aim was of course to shed some light on all the “real” courses out there available, also important was to keep it low scale budget wise yet fresh and fun enough for viral potential and marketing.