1 in 3 Israeli women is sexually assaulted. 10% come forward. The rest try to “erase” what happened.The centre was an email campaign that spread emails with a MS Word document attached. Details were given in the email of what viewers might find in the attachment—a young girl’s letter to her sister, mildly recounting her attack. Word's “track changes” function was enabled within the document. By tracking the changes the reader revealed deletions from the story, painting a more complete, graphic picture.

We wanted to increase awareness of sexual assault in Israel by generating a conversation and moreover to encourage victims to break the silence and speak out.The challenge was to illustrate that the silence cannot erase the sexual assault only conceal it from the view.

The idea of “erasing” the victim's experience started a conversation and incited outrage.

Awareness spiked. People broke their silence.

The "Track changes" option gave us a unique opportunity, to illustrate the mental process of a sexual assault victim. Together with the authentication of an e-mail the document was virally spread.