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McCANN ERICKSON ISRAEL, Tel Aviv / TEMPO BEVERAGES / 2009
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The challenge: Positioning Bacardi Breezer as the "right summer drink" for young women (20-35) and doing so on an extremely low budget.The Solution:The Bacardi Breezer trendy summer collection – everything a girl needs in order to look hot this summer: the perfect drink (Bacardi Breezer), the perfect accessory and…an ugly girlfriend by her side.
Girls were invited to browse between our 4 collections and get an ugly girlfriend that will compliment their look…The Results:Hundreds of bloggers posted and commented about the outrageous campaign. And most importantly, Bacardi Breezer’s sales went up!
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