With an innovative print campaign we managed to reach our exact audience, and made them get up from their computers in order to remind them that their other half is only a click away.- Dozens of submissions within hours.- July JDate traffic jumped by 13%.- Unique users went up by 14%.- New subscribers went up 15%.- 1 couple won a romantic weekend and a chance to find true love.

We took 20 pictures of couples and split them into 40 different ads, each ad invited the reader to look for its other half in one of the other copies of the magazines at the office. The first couple that completed a picture won a romantic weekend together.

Our objective was to promote JDate, Israel's leading dating website and remind singles that their other half is only a click away.

Our target audience was advertising and marketing industry workers who usually invest most of their time in their careers and don’t have enough time to find a partner.We decided to reach the working singles in their offices, with an engaging print campaign in Israel's biggest business magazine which is published once a year.We know that there are people who don't have time to look for a serious and meaningful relationship because they work too hard. Our insight was that your other half can be just around the corner, and all you have to do is raise your head and start looking for it.