One frame of nudity to demonstrate the live pause button of digital TV.Although people know the advantages of digital TV, a large group still hasn’t made the switch. The challenge was to convince this majority that they really miss out on something.We took the live pause button and instead of talking about it, we showed the advantages in an interactive tv-spot. We asked popular Belgian TV-personality Evi Hanssen to pose naked for the first time and feature in our commercial for exactly 0.08 seconds. Viewers with Telenet Digital TV could push the pause button to see this exclusive photo, the others only saw that they were missing out on something.