Brand Experience and Activation > Culture & Context

FIRST AID FOR HUMANITY

VMLY&R POLAND, Warsaw / BNP PARIBAS & THE POLISH RED CROSS / 2022

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Cultural Insight in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE UNFILTERED HISTORY TOUR

Use of Mobile & Devices

THE UNFILTERED HISTORY TOUR

VICE, DENTSU CREATIVE

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Gold Cannes Lions
BURGER GLITCH

Retail

BURGER GLITCH

BURGER KING, DAVID

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Gold Cannes Lions
DOJACODE

Not-for-profit / Charity / Government

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Gold Cannes Lions
MORNING AFTER ISLAND

Not-for-profit / Charity / Government

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

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Gold Cannes Lions
DOJACODE

Interactive Brand Video

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Gold Cannes Lions
HACK MARKET

Challenger Brand

HACK MARKET

BACK MARKET, MARCEL

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Gold Cannes Lions
THE EMANCIPATION LOAN

Cultural Insight

THE EMANCIPATION LOAN

MIBANCO, CIRCUS GREY

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Gold Cannes Lions
MORNING AFTER ISLAND

Breakthrough on a Budget

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
PLASTIC FISHING TOURNAMENT

Corporate Purpose & Social Responsibility

PLASTIC FISHING TOURNAMENT

AB INBEV / CORONA, WE BELIEVERS

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Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Silver Cannes Lions
NATIVE SPORTSCASTERS

Food & Drink

NATIVE SPORTSCASTERS

AB INBEV, WE BELIEVERS

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Silver Cannes Lions
GAMER ASYLUM

Travel / Leisure

GAMER ASYLUM

ARTOTEL GROUP, OGILVY

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Silver Cannes Lions
THE NOMINATE ME SELFIE

Use of Mobile & Devices

THE NOMINATE ME SELFIE

POLITICAL SHAKTI + THE TIMES OF INDIA, FCB INDIA

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Silver Cannes Lions
DOT GO. THE FIRST OBJECT INTERACTION APP FOR THE VISUALLY IMPAIRED.

Use of Mobile & Devices

DOT GO. THE FIRST OBJECT INTERACTION APP FOR THE VISUALLY IMPAIRED.

DOT, SERVICEPLAN

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Silver Cannes Lions
HACK MARKET

Use of Mobile & Devices

HACK MARKET

BACK MARKET, MARCEL

(opens in a new tab)
Silver Cannes Lions
THE UNFILTERED HISTORY TOUR

New Realities & Voice-activation

THE UNFILTERED HISTORY TOUR

VICE, DENTSU CREATIVE

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Silver Cannes Lions
SHAH RUKH KHAN-MY-AD

Tech-led Brand Experience

SHAH RUKH KHAN-MY-AD

CADBURY CELEBRATIONS , OGILVY

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Silver Cannes Lions
DOJACODE

Tech-led Brand Experience

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

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Silver Cannes Lions
ROYALTY FREE BOT

Cross-platform Digital Experience

ROYALTY FREE BOT

ABINBEV, DAVID

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Silver Cannes Lions
BOTTEGA FOR BOTTEGAS

Customer Retail / In-store Experience

BOTTEGA FOR BOTTEGAS

BOTTEGA VENETA, PUBLICIS ITALY

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Silver Cannes Lions
REJECTED ALES

Retail Promotions & Competitions

REJECTED ALES

MATILDA BAY, HOWATSON + COMPANY

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Silver Cannes Lions
HUMAN MEAT BURGER

Customer Acquisition & Retention

HUMAN MEAT BURGER

OUMPH!, LOLA MULLENLOWE

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Silver Cannes Lions
THE UNWASTED BEER

Brand-owned Experiences

THE UNWASTED BEER

HEINEKEN, PUBLICIS ITALY

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Silver Cannes Lions
THE VIRTUAL HEINEKEN SILVER

360 Integrated Brand Experience

THE VIRTUAL HEINEKEN SILVER

HEINEKEN, PUBLICIS ITALY

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More Entries from VMLY&R POLAND

24 items

Grand Prix Cannes Lions
THE LAST EVER ISSUE

Glass

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Titanium Cannes Lions
THE LAST EVER ISSUE

Titanium

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE ART OF SEX ED

OTC Products / Devices

THE ART OF SEX ED

DUREX, VMLY&R POLAND

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Bronze Cannes Lions
THE LAST EVER ISSUE

Corporate Social Responsibility (CSR) / Corporate Image

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE LAST EVER ISSUE

Commercial Publications

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE LAST EVER ISSUE

Use of Print / Outdoor

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

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Bronze Cannes Lions
FIRST AID FOR HUMANITY

Event Storytelling

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

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Shortlisted Cannes Lions
THE LAST EVER ISSUE

Corporate Social Responsibility (CSR) / Corporate Image

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Corporate Social Responsibility (CSR) / Corporate Image

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Live Brand Experience or Activation

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Launch / Re-launch

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Single-market Campaign

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Cultural Insight

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Single-market Campaign

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Social Behaviour & Cultural Insight

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Social Behaviour & Cultural Insight

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
A GAME WORTH A SHOT

Food & Drink

A GAME WORTH A SHOT

PERNOD RICARD, VMLY&R POLAND

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SCHOOLS FOR EQUALITY

Glass

SCHOOLS FOR EQUALITY

BNP PARIBAS, VMLY&R POLAND

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TWEAK THE TWITCH

Data-driven Targeting

TWEAK THE TWITCH

DANONE, VMLY&R POLAND

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FIRST AID FOR HUMANITY

Good Health and Well-being

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

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