Brand Experience and Activation > Culture & Context

THE LAST EVER ISSUE

VMLY&R POLAND, Warsaw / GAZETA.PL / MASTERCARD / BNP PARIBAS / 2019

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Single-market Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

(opens in a new tab)
Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

(opens in a new tab)
Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

(opens in a new tab)
Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

(opens in a new tab)
Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

(opens in a new tab)
Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

(opens in a new tab)
Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)

More Entries from VMLY&R POLAND

24 items

Grand Prix Cannes Lions
THE LAST EVER ISSUE

Glass

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Titanium Cannes Lions
THE LAST EVER ISSUE

Titanium

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE ART OF SEX ED

OTC Products / Devices

THE ART OF SEX ED

DUREX, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE LAST EVER ISSUE

Corporate Social Responsibility (CSR) / Corporate Image

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE LAST EVER ISSUE

Commercial Publications

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
THE LAST EVER ISSUE

Use of Print / Outdoor

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Bronze Cannes Lions
FIRST AID FOR HUMANITY

Event Storytelling

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Corporate Social Responsibility (CSR) / Corporate Image

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Corporate Social Responsibility (CSR) / Corporate Image

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Brand-led Education & Awareness

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Live Brand Experience or Activation

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Launch / Re-launch

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Single-market Campaign

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
FIRST AID FOR HUMANITY

Cultural Insight

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Single-market Campaign

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Social Behaviour & Cultural Insight

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
Shortlisted Cannes Lions
THE LAST EVER ISSUE

Social Behaviour & Cultural Insight

THE LAST EVER ISSUE

GAZETA.PL / MASTERCARD / BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
A GAME WORTH A SHOT

Food & Drink

A GAME WORTH A SHOT

PERNOD RICARD, VMLY&R POLAND

(opens in a new tab)
SCHOOLS FOR EQUALITY

Glass

SCHOOLS FOR EQUALITY

BNP PARIBAS, VMLY&R POLAND

(opens in a new tab)
TWEAK THE TWITCH

Data-driven Targeting

TWEAK THE TWITCH

DANONE, VMLY&R POLAND

(opens in a new tab)
FIRST AID FOR HUMANITY

Good Health and Well-being

FIRST AID FOR HUMANITY

BNP PARIBAS & THE POLISH RED CROSS, VMLY&R POLAND

(opens in a new tab)