Creatives:Tim Huse/Hywel James/Debs Gerrard/Dave Mygind Developement: Hitlab NZ/The Hyperfactory

The creative execution leads people to having a live three dimensional zoo animal sitting on their newspaper as they look through their mobile phone. To be physically this close to an exotic animal is exactly what the Close Encounters are all about, and this is the first ad using this technology ever to be used. This kind of an ad was bound to stop people in their tracks, and to feel the excitement of being this close to a zoo animal.

The creative execution leads people to having a live three dimensional zoo animal sitting on their newspaper as they look through their mobile phone. To be physically this close to an exotic animal is exactly what the Close Encounters are all about, and this is the first ad using this technology ever to be used. This kind of an ad was bound to stop people in their tracks, and to feel the excitement of being this close to a zoo animal.