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GIRAFFE

J. WALTER THOMPSON BEIRUT, Beirut / COCA-COLA / 2016

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Overview

Credits

Overview

EntrySummary

Brief Explanation:

The new Coke can is the tallest in its competing category in Lebanon, because of its new sleeker design and the fact that is has 25ml extra for the same price.

How the final design was conceived:

A Giraffe is tall, the tallest in its habitat. So is the new Coke can.

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