Outdoor > Integrated

THE GOOD NOTE

J. WALTER THOMPSON BEIRUT, Beirut / BOU KHALIL SUPERMARCHE / 2016

Awards:

Silver Cannes Lions
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The name in Arabic is “Alf Kheir” (1000 blessings), a common Arabic expression to signify that the world is a good place. The 1000 (or Alf) is used to hint to the 1000 Lebanese note (the smallest denomination of Lebanese currency, typically given to beggars). Similarly, the design references the Lebanese 1000-pound note, however additional purple tones give out warmth. Design elements at the center reflect the streets, surrounded by the necessities that street children can buy with the note such as food, personal hygiene items and medicine. The note is sealed with the pledge “In this note we trust to spread good change”, as the note aims to change the giving habits of the Lebanese by establishing trust and to give good change to street children. The note is printed on foldable yet cost effective material, so that like currency it can be folded and put in pockets.

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