Film > FILM

GOING TO SCHOOL

@radical.media, New York / NIKE / 2003

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

CampaignDescription

This spot shows a girl who is walking to school. But she does so in a way so that her feet never touch the ground. She climbs trees and walks on rooftops.

More Entries from Clothing & footwear in Film

24 items

Grand Prix Cannes Lions
LAMP

Retail stores & rental companies

LAMP

IKEA, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
FISH

Alcoholic drinks

FISH

DIAGEO, BARTLE BOGLE HEGARTY

(opens in a new tab)
Gold Cannes Lions
BABIES

Alcoholic drinks

BABIES

SCOTTISH COURAGE, TBWA\LONDON

(opens in a new tab)
Gold Cannes Lions
DIVING

Alcoholic drinks

DIVING

SCOTTISH COURAGE, TBWA\LONDON

(opens in a new tab)
Gold Cannes Lions
MUM

Alcoholic drinks

MUM

SCOTTISH COURAGE, TBWA\LONDON

(opens in a new tab)
Gold Cannes Lions
MONSTERS

Alcoholic drinks

MONSTERS

SCOTTISH COURAGE, TBWA\LONDON

(opens in a new tab)
Gold Cannes Lions
BALL SKILLS

Alcoholic drinks

BALL SKILLS

SCOTTISH COURAGE, TBWA\LONDON

(opens in a new tab)
Gold Cannes Lions
HISTORY

Alcoholic drinks

HISTORY

LABATT, DOWNTOWN PARTNERS DDB

(opens in a new tab)
Gold Cannes Lions
GREETING CARDS

Alcoholic drinks

GREETING CARDS

LABATT, DOWNTOWN PARTNERS DDB

(opens in a new tab)
Gold Cannes Lions
HELMET

Non-alcoholic drinks

HELMET

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)
Gold Cannes Lions
POSTMAN

Non-alcoholic drinks

POSTMAN

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)
Gold Cannes Lions
BARREL

Non-alcoholic drinks

BARREL

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)
Gold Cannes Lions
SEAL

Non-alcoholic drinks

SEAL

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)
Gold Cannes Lions
WATERBED

Non-alcoholic drinks

WATERBED

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)
Gold Cannes Lions
BARREL - MISS

Non-alcoholic drinks

BARREL - MISS

TANGO, CLEMMOW HORNBY INGE

(opens in a new tab)
Gold Cannes Lions
ZOO

Confectionery & snacks

ZOO

NESTLE, @radical.media

(opens in a new tab)
Gold Cannes Lions
BIRTHDAY

Dairy products

BIRTHDAY

CALIFORNIA MILK BOARD, GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Gold Cannes Lions
SUCKLING PIG

Home appliances & furnishings

SUCKLING PIG

GE-DAKO, NEOGAMA/BBH

(opens in a new tab)
Gold Cannes Lions
BELLY BUTTON FACE

Cosmetics & beauty products

BELLY BUTTON FACE

SKYLINE UNITY CO., BBDO BANGKOK

(opens in a new tab)
Gold Cannes Lions
COG

Cars

COG

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SHEET METAL

Cars

SHEET METAL

SATURN CORP., GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Gold Cannes Lions
THE SCULPTOR

Cars

THE SCULPTOR

PEUGEOT, EURO RSCG MCM

(opens in a new tab)
Gold Cannes Lions
TERRY TATE, OFFICE LINEBACKER

Clothing & footwear

TERRY TATE, OFFICE LINEBACKER

REEBOK, HYPNOTIC

(opens in a new tab)
Gold Cannes Lions
ANGRY CHICKEN

Clothing & footwear

ANGRY CHICKEN

NIKE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from @radical.media

24 items

Gold Cannes Lions
ZOO

Confectionery & snacks

ZOO

NESTLE, @radical.media

(opens in a new tab)
Silver Cannes Lions
LIGHTER

Alcoholic drinks

LIGHTER

HEINEKEN, @radical.media

(opens in a new tab)
Silver Cannes Lions
JOHNNY CASH PROJECT

Publications & Media

JOHNNY CASH PROJECT

AMERICAN RECORDINGS / LOST HIGHWAY, @radical.media

(opens in a new tab)
Silver Cannes Lions
GREAT IDEA

Business equipment & services

GREAT IDEA

FEDERAL EXPRESS, @radical.media

(opens in a new tab)
Silver Cannes Lions
STING 25

Best Visual Design/Aesthetic

STING 25

KSM, @radical.media

(opens in a new tab)
Silver Cannes Lions
GAGOSIAN

Best Visual Design/Aesthetic

GAGOSIAN

GAGOSIAN GALLERY, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
PUB CARRY

Alcoholic drinks

PUB CARRY

HEINEKEN, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
NIKE FUELBAND

Best Use of Experiential Marketing in a Promotional Campaign

NIKE FUELBAND

NIKE, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
GIRAFFE

Sweet Foods & Snacks

GIRAFFE

WRIGLEY, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
PASSION

Sweet Foods & Snacks

PASSION

BLUE BIRD FOODS, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
DUO

Non-alcoholic drinks

DUO

PEPSICO, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
NIKE FUELBAND

Best use or integration of experiential events

NIKE FUELBAND

NIKE, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
PUCK DODGING

Clothing, Footwear & Accessories

PUCK DODGING

NIKE, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
SNAKE BITE

Cars

SNAKE BITE

TOYOTA, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
GRAND SLAM

Cars

GRAND SLAM

VOLKSWAGEN, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
30 SECONDS

Cars

30 SECONDS

BMW, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
BRIGHT SIDE

Clothing & footwear

BRIGHT SIDE

NIKE, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
GOING TO SCHOOL

Clothing & footwear

GOING TO SCHOOL

NIKE, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
SLO MO

Public health & safety

SLO MO

TRANSPORT ACCIDENT COMMISSION, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
RECONSTRUCTION

Public Health & Safety

RECONSTRUCTION

TRANSPORT ACCIDENT COMMISSION, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
CLICK

Public Awareness Messages

CLICK

DATA, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
COBRA

Internet Film

COBRA

MENTOS, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
BLADE

Internet Film

BLADE

MENTOS, @radical.media

(opens in a new tab)
Shortlisted Cannes Lions
LANCE MACKEY

Internet Film

LANCE MACKEY

NIKE, @radical.media

(opens in a new tab)