Entertainment > Branded Entertainment

NIKE FUELBAND

@radical.media, New York / NIKE / 2012

Awards:

Shortlisted Cannes Lions

CampaignCampaignLayout(opens in a new tab)

Overview

Credits

More Entries from Best use or integration of experiential events in Entertainment

24 items

Grand Prix Cannes Lions

Best integrated content campaign

CULTIVATE CAMPAIGN

CHIPOTLE, CREATIVE ARTISTS AGENCY

(opens in a new tab)

Gold Cannes Lions

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

THE GREAT CRUSADE

QANTAS, WONDER

(opens in a new tab)

Gold Cannes Lions

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

MFCEO

K-SWISS, 72ANDSUNNY

(opens in a new tab)

Gold Cannes Lions

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GT ACADEMY USA

NISSAN, TBWA\CHIAT\DAY LA

(opens in a new tab)

Gold Cannes Lions

Best brand or product integration into a feature film

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

HYATT HOTELS, WARRIOR POETS

(opens in a new tab)

Gold Cannes Lions

Best brand or product integration into an existing TV show or series

WHEAT THINS & COLBERT

KRAFT, STARCOM MEDIAVEST GROUP

(opens in a new tab)

Gold Cannes Lions

Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

(opens in a new tab)

Gold Cannes Lions

Best use or integration of user-generated content

NEW YORK WRITES ITSELF

VILLAGE VOICE / NEW YORK TYPES, LEO BURNETT NEW YORK

(opens in a new tab)

Gold Cannes Lions

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)

Gold Cannes Lions

Best use or integration of experiential events

GREAT PAPER AIRPLANE PROJECT

PIMA AIR & SPACE MUSEUM, BBDO SAN FRANCISCO

(opens in a new tab)

Gold Cannes Lions

Best use or integration of experiential events

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

(opens in a new tab)

Gold Cannes Lions

Best use or integration of music

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

(opens in a new tab)

Gold Cannes Lions

Best use or integration of offline media such as print, outdoor etc

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)

Gold Cannes Lions

Best use or integration of offline media such as print, outdoor etc

SNOOP DOGG'S ROLLING WORDS

SNOOP DOGG, PEREIRA & O'DELL

(opens in a new tab)

Gold Cannes Lions

Best use or integration of gaming

I AM PLAYR

NIKE, WE R INTERACTIVE

(opens in a new tab)

Gold Cannes Lions

Best use or integration of digital media

THE MUSEUM OF ME

INTEL, PROJECTOR

(opens in a new tab)

Gold Cannes Lions

Best use or integration of digital media

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

(opens in a new tab)

Gold Cannes Lions

Best use or integration of digital media

CORRIDA SP-RIO

NIKE, LIVEAD

(opens in a new tab)

Gold Cannes Lions

Best integrated content campaign

MFCEO

K-SWISS, 72ANDSUNNY

(opens in a new tab)

Silver Cannes Lions

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)