Brand Experience and Activation > Use of Promo & Activation

NIKE FUELBAND

@radical.media, New York / NIKE / 2012

Awards:

Shortlisted Cannes Lions

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Credits

More Entries from Best Use of Experiential Marketing in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions

Financial Products & Servcies

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

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Gold Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions

Best Use of Ambient in a Promotional Campaign

SPRITE SHOWER

COCA-COLA, OGILVY BRASIL

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Gold Cannes Lions

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

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Gold Cannes Lions

Best Temporary In-Store Displays in a Promotional Campaign

LEGO BUILDERS OF SOUND

SERVICEPLAN

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Gold Cannes Lions

Best Use of Broadcast in a Promotional Campaign

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions

Best Use of Broadcast in a Promotional Campaign

DONATION GLASSES

MARS, COLENSO BBDO

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Gold Cannes Lions

Best Use of Print or Standard Outdoor in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions

Best Use of Other Digital Media in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions

Best use of Social Media Marketing in a Promotional Campaign

LG THIEF

LG, Y&R AMSTERDAM

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Gold Cannes Lions

Food and Non-Alcholic Drinks

RECIPE RECEIPT

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions

Alcoholic Drinks

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

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Gold Cannes Lions

Publications & Media

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

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Gold Cannes Lions

Public Health & Safety, Pubic Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

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Gold Cannes Lions

Public Health & Safety, Pubic Awareness Messages

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

SORRY ABOUT THE TWIGS, FOLKS

DB BREWERIES, COLENSO BBDO

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Gold Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

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Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

REAL FRUIT BOXES

CAMP NECTAR, AGE ISOBAR

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Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

CURIOSISM

ESTADO DE SAO PAULO, F/NAZCA SAATCHI & SAATCHI

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Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

HOT WHEELS FOR REAL

MATTEL, MISTRESS

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Silver Cannes Lions

Best Use of Guerilla Marketing in a Promotional Campaign

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

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Silver Cannes Lions

Best Use of Guerilla Marketing in a Promotional Campaign

RIVERS OF LIGHT

MINISTRY OF DEFENCE, LOWE-SSP3

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Silver Cannes Lions

Best Use of Shopper Marketing in a Promotional Campaign

THE WORLD´S FASTEST PURCHASE

PUMA, CIRCUS DF

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More Entries from @radical.media

24 items

Gold Cannes Lions

Confectionery & snacks

ZOO

NESTLE, @radical.media

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Silver Cannes Lions

Alcoholic drinks

LIGHTER

HEINEKEN, @radical.media

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Silver Cannes Lions

Publications & Media

JOHNNY CASH PROJECT

AMERICAN RECORDINGS / LOST HIGHWAY, @radical.media

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Silver Cannes Lions

Business equipment & services

GREAT IDEA

FEDERAL EXPRESS, @radical.media

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Silver Cannes Lions

Best Visual Design/Aesthetic

STING 25

KSM, @radical.media

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Silver Cannes Lions

Best Visual Design/Aesthetic

GAGOSIAN

GAGOSIAN GALLERY, @radical.media

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Shortlisted Cannes Lions

Alcoholic drinks

PUB CARRY

HEINEKEN, @radical.media

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Shortlisted Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

NIKE FUELBAND

NIKE, @radical.media

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Shortlisted Cannes Lions

Sweet Foods & Snacks

GIRAFFE

WRIGLEY, @radical.media

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Shortlisted Cannes Lions

Sweet Foods & Snacks

PASSION

BLUE BIRD FOODS, @radical.media

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Shortlisted Cannes Lions

Non-alcoholic drinks

DUO

PEPSICO, @radical.media

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Shortlisted Cannes Lions

Best use or integration of experiential events

NIKE FUELBAND

NIKE, @radical.media

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Shortlisted Cannes Lions

Clothing, Footwear & Accessories

PUCK DODGING

NIKE, @radical.media

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Shortlisted Cannes Lions

Cars

SNAKE BITE

TOYOTA, @radical.media

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Shortlisted Cannes Lions

Cars

GRAND SLAM

VOLKSWAGEN, @radical.media

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Shortlisted Cannes Lions

Cars

30 SECONDS

BMW, @radical.media

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Shortlisted Cannes Lions

Clothing & footwear

BRIGHT SIDE

NIKE, @radical.media

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Shortlisted Cannes Lions

Clothing & footwear

GOING TO SCHOOL

NIKE, @radical.media

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Shortlisted Cannes Lions

Public health & safety

SLO MO

TRANSPORT ACCIDENT COMMISSION, @radical.media

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Shortlisted Cannes Lions

Public Health & Safety

RECONSTRUCTION

TRANSPORT ACCIDENT COMMISSION, @radical.media

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Shortlisted Cannes Lions

Public Awareness Messages

CLICK

DATA, @radical.media

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Shortlisted Cannes Lions

Internet Film

COBRA

MENTOS, @radical.media

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Shortlisted Cannes Lions

Internet Film

BLADE

MENTOS, @radical.media

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Shortlisted Cannes Lions

Internet Film

LANCE MACKEY

NIKE, @radical.media

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