Netflix’s Black Mirror is a near-future show stuck in a sci-fi fan-bubble. Lately it seems like reality is catching up. We tapped into this for the season 4 release ahead of NYE. A time when the world is reflecting and watching cheerful year-in-reviews.

But 2017 was not all cheerful. It was actually more like an episode of Black Mirror.

So we defied the optimistic zeitgeist and created a very Black Mirror year-in-review.

The film weaved together fiction and reality, proving how close we are to a Black Mirror future. Aside from the organic spread on social media, a shorter version aired on CNN after the ball drop on NYE, reaching beyond the regular fan base.

By placing the show in a contemporary context, we could once and for all position Black Mirror as a show about humanity – not just tech.

No show taps more into the tech revolution than Netflix’s Black Mirror. For the season 4 release, our challenge was to reach a wide global audience and fans alike.

We created a visual portmanteau of reality and fiction as a reflection on 2017, bringing viewers into a new world where the gap between Black Mirror and reality rapidly closes as humanity’s greatest innovations and darkest instincts collide.

The spot launched globally online and in broadcast spots across the US and Europe. Within 48 hours it amassed 6MM views across social media and was the #6 trending video on YouTube for 2 days.