Vignettes of people living their normal lives without any disturbance from the military.

Basically, the communication that the agency wanted to get across is that Swedish citizens can go about their everyday life, doing what we all usually do. This without worrying about threats from foreign forces. All thanks to the Swedish armed forces who defend our day and night.

The idea for this campaign was to show how the Swedish Armed Forces protect our every day without interrupting. As civilians, we rarely see them, but they work every day, all year round to keep our borders safe and our everyday dramas civilian. Editing this was all about showing the parallel stories of civilian life and military life unfolding simultaneously and finding the subtle editing queues that helped us weave them together.