Digital Craft > FORM: Image; Sound; Aesthetic

INSTINCT AGENCY WEBSITE

INSTINCT, Moscow / INSTINCT / 2016

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Overview

Credits

OVERVIEW

CampaignDescription

In the age of web obesity and emerging AI we took a radical approach and used autocomplete as the only interface.

Execution

We decided to use autocomplete as an interface and took this idea to the extreme. Autocomplete is the only interface. We trimmed all the fat. The result is a lightning fast website. And smart too: hundreds of unique queries, thousands of synonyms and always evolving deep semantic links. It's like talking to AI.

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