How do you deliver a high impact, digital creative launch for the Peugeot 207 COMPACT, that also generates huge awareness? We created a media-rich hotsite and a microsite accompanied by a series of beautifully crafted viral motion graphic videos under the concept of “intensifies the senses." These engaged consumers and generated massive word of mouth momentum, resulting in substantial hits to the website and a high level of interaction. With 18,070 invites from friends, 25,440 subscriptions and 18,290 online test drive form completions this was a highly successful, results driven creative campaign.