A man, a woman and their dog sit on a sofa at home.

On a table in front of them, there are two sets of products – cleaning fluids and air fresheners.

Both sets of products look almost identical.

However, the ones on the left (from rival supermarkets) are more expensive than the ones on the right (from Aldi).

We can see this from two large captions.

The woman explains that she likes both sets of products, particularly the air fresheners.

She clearly smells something unpleasant, picks up one of the air fresheners and sprays it in the direction of her husband.

We assume the husband had a flatulence problem, which he denies.

The husband then blames the dog, as dogs are traditionally blamed for making bad smells.

The woman then admits that she created the smell after all.

End frame shows the products, the prices, plus the Aldi logo.

This is fundamentally a comparative commercial for a supermarket that has a ‘like brands, only cheaper’ theme. The basic premise is that the famous name brands and the Aldi equivalents are both ‘liked’ but the price you pay at Aldi presents much better value.

‘Real people’ instead of actors are engaged in this long running campaign.

This particular commercial has the social embarrassment of a smell in the room and the humour comes from the attribution of who was responsible.