The pants were sent out in December 2008 and so results are hard to determine.The clubs were fully booked throughout December and enquiries are up equivalent to an increase of 53%, year on year.

Jaggers Comedy Clubs are fun places in fun locations – Blackpool, Brighton and Bournemouth. Because of this, they specialise in hen / stag / birthday groups.Party organisers – HR departments looking to organise a staff party – wedding title journalists – handed out at wedding fairs – local guesthouses to pass on to guests.

We created a direct mail piece that would reflect both the location and the hilarious night of comedy you could expect at Jaggers.

A pair of rubber underpants re-packaged to look like a seaside novelty item – simply branded with their logo and bookings number.Leaving the viewer with the thought – Jaggers, it’s so funny you’ll wet yourself.