In 2016, Kevin the Carrot stole the hearts of the UK after starring in the Aldi Christmas commercial. In 2017, he was back by popular demand. This commercial shows his latest adventure. He boards a mysterious express train then has to brave the dangers facing any 3-inch adventurer fixed on traversing brimming banquet tables, flying champagne corks, artisan cheese towers and a sumptuous turkey. His aim? To win the heart of a lady carrot sitting seductively on a pile of mince pies at the opposite end of the table.

After starring in the Aldi Christmas campaign 2016, Kevin the Carrot became an iconic figure in the UK. The launch of our 2017 commercial coincided with the UK launch of the remake of the film ‘Murder on the Orient Express’. So we incorporated a similar sinister murder plot and also aired the commercial in cinemas before showings of the film. The 60 second launch ad was followed by a series of film-inspired tactical adverts, which showed our two carrots’ relationship blossom over the festive period.