Brand Experience and Activation > Brand Experience & Activation: Sectors

THE GREENPRINT

DDB NEW ZEALAND, Auckland / VOLKSWAGEN NZ / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Automotive in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

(opens in a new tab)
Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

(opens in a new tab)
Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

(opens in a new tab)
Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

(opens in a new tab)
Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

(opens in a new tab)
Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

(opens in a new tab)
Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)

More Entries from DDB NEW ZEALAND

24 items

Gold Cannes Lions
SAMSUNG ITEST

Consumer Goods

SAMSUNG ITEST

SAMSUNG, DDB NEW ZEALAND

(opens in a new tab)
Gold Cannes Lions
LIVE RESCUE

Direct Response Digital: Other Digital Platforms to Harness Direct Marketing

LIVE RESCUE

COASTGUARD, DDB NEW ZEALAND

(opens in a new tab)
Gold Cannes Lions
SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

Not-for-profit / Charity / Government

SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC., DDB NEW ZEALAND

(opens in a new tab)
Gold Cannes Lions
POLLOCK

Best Scriptwriting

POLLOCK

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Gold Cannes Lions
WORST BOYFRIEND

Traffic Building

WORST BOYFRIEND

NZ GIRL, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
CORRECT THE INTERNET

Gender Equality

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
WRONG NUMBER

Publications & Media

WRONG NUMBER

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
WHO'S THIS?

Publications & Media

WHO'S THIS?

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
ROTHKO

Publications & Media

ROTHKO

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
POLLOCK

Publications & Media

POLLOCK

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
VAN GOGH

Publications & Media

VAN GOGH

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
VAN GOGH

Best Scriptwriting

VAN GOGH

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
ROTHKO

Best Scriptwriting

ROTHKO

SKY TV, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
RE:SCAM

Co-creation & User Generated Content

RE:SCAM

NETSAFE, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
FIGHT FOR TERRITORY

Use of Print / Outdoor

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
LIVE RESCUE

Charities, Public Health & Safety, Public Awareness Messages

LIVE RESCUE

COASTGUARD, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
FIGHT FOR TERRITORY

Real-time Response

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
FIGHT FOR TERRITORY

Sponsorship & Brand Partnership

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
CORRECT THE INTERNET

Co-creation & User Generated Content

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
FIGHT FOR TERRITORY

Single Country Campaign

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
CORRECT THE INTERNET

Corporate Purpose & Social Responsibility

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

Breakthrough on a Budget

SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC., DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Corporate Purpose & Social Responsibility

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)