Brand Experience and Activation > Use of Promo & Activation

MCWHOPPER

Y&R NZ, Auckland / BURGER KING / 2016

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Guerrilla Marketing & Stunts in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
#OPTOUTSIDE

Retail, e-Commerce, Restaurants & Fast Food Chains

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
BREWTROLEUM

Food & Drinks

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Durable Consumer Goods

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
THE REVERSED TRAILER

Cars & Automotive Products & Services

THE REVERSED TRAILER

HARALD MOLLER, TRY/APT/POL

(opens in a new tab)
Gold Cannes Lions
LANDCRUISER EMERGENCY NETWORK

Cars & Automotive Products & Services

LANDCRUISER EMERGENCY NETWORK

TOYOTA, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
VAN GOGH BNB

Travel, Transport & Leisure

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
SLOW DOWN GPS

Financial Products & Services

SLOW DOWN GPS

IF INSURANCE COMPANY, FORSMAN & BODENFORS

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Guerrilla Marketing & Stunts

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Guerrilla Marketing & Stunts

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
VAN GOGH BNB

Use of Exhibitions / Installations

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SEA HERO QUEST

Use of Mobile

SEA HERO QUEST

DEUTSCHE TELEKOM, SAATCHI & SAATCHI

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Gold Cannes Lions
MANBOOBS

Use of Social Platforms

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
STRAIGHT OUTTA

Co-Creation & User Generated Content

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

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Gold Cannes Lions
HOUSE OF CARDS - FU 2016

Response / Real-time Activity

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Gold Cannes Lions
#WHOISTHEKING

Response / Real-time Activity

#WHOISTHEKING

BURGER KING, BUZZMAN

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Gold Cannes Lions
BRAINBAND

Use of New Technology

BRAINBAND

SAMSUNG, LEO BURNETT SYDNEY

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Gold Cannes Lions
BREWTROLEUM

Launch / Re-launch

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
BREWTROLEUM

Integrated Campaign led by Promo & Activation

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
#OPTOUTSIDE

Integrated Campaign led by Promo & Activation

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Promo & Activation

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)

More Entries from Y&R NZ

24 items

Grand Prix Cannes Lions
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Grand Prix Cannes Lions
MCWHOPPER

Use of Integrated Media

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
THE MCWHOPPER PROPOSAL

Creative Effectiveness

THE MCWHOPPER PROPOSAL

BURGER KING, Y&R NZ

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Gold Cannes Lions
MCWHOPPER

Integrated Campaign

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Titanium Cannes Lions
MCWHOPPER

Titanium

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
DYING OLD

Fundraising & Appeals

DYING OLD

CANCER RESEARCH, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Guerrilla Marketing & Stunts

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Use of Print or Standard Outdoor

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
ACTUAL REALITY

Ambient Experiential & Immersive Digital

ACTUAL REALITY

JAGUAR, Y&R NZ

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Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Promo & Activation

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Direct

MCWHOPPER

BURGER KING, Y&R NZ

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Silver Cannes Lions
THE MCWHOPPER PROPOSAL

Creative Regional Effectiveness

THE MCWHOPPER PROPOSAL

BURGER KING, Y&R NZ

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Silver Cannes Lions
PEACE DOVE

Retail, e-Commerce, Restaurants & Fast Food Chains

PEACE DOVE

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
PEACE FINGERS

Retail, e-Commerce, Restaurants & Fast Food Chains

PEACE FINGERS

BURGER KING, Y&R NZ

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Silver Cannes Lions
OLIVE BRANCH

Retail, e-Commerce, Restaurants & Fast Food Chains

OLIVE BRANCH

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Co-Creation & User Generated Content

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Co-Creation & User Generated Content

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Special Build

MCWHOPPER

BURGER KING, Y&R NZ

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Silver Cannes Lions
ACTUAL REALITY

Interactive Outdoor Experiences

ACTUAL REALITY

JAGUAR, Y&R NZ

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Silver Cannes Lions
ACTUAL REALITY

Live Events

ACTUAL REALITY

JAGUAR, Y&R NZ

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Silver Cannes Lions
MCWHOPPER

Copywriting

MCWHOPPER

BURGER KING, Y&R NZ

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Bronze Cannes Lions
LIVING MEMORIES

Data Storytelling

LIVING MEMORIES

BRAKE NZ, Y&R NZ

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Bronze Cannes Lions
WHAT SARAH SEES

Toiletries

WHAT SARAH SEES

SCHICK, Y&R NZ

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Bronze Cannes Lions
WHAT KATE SEES

Toiletries

WHAT KATE SEES

SCHICK, Y&R NZ

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