Brand Experience and Activation > Use of Promo & Activation

SURVIVAL BILLBOARD

McCANN LONDON, London / MICROSOFT / 2016

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Use of Print or Standard Outdoor in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
#OPTOUTSIDE

Retail, e-Commerce, Restaurants & Fast Food Chains

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

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Gold Cannes Lions
BREWTROLEUM

Food & Drinks

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Durable Consumer Goods

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

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Gold Cannes Lions
THE REVERSED TRAILER

Cars & Automotive Products & Services

THE REVERSED TRAILER

HARALD MOLLER, TRY/APT/POL

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Gold Cannes Lions
LANDCRUISER EMERGENCY NETWORK

Cars & Automotive Products & Services

LANDCRUISER EMERGENCY NETWORK

TOYOTA, SAATCHI & SAATCHI

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Gold Cannes Lions
VAN GOGH BNB

Travel, Transport & Leisure

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
SLOW DOWN GPS

Financial Products & Services

SLOW DOWN GPS

IF INSURANCE COMPANY, FORSMAN & BODENFORS

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Guerrilla Marketing & Stunts

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

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Gold Cannes Lions
MCWHOPPER

Guerrilla Marketing & Stunts

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
VAN GOGH BNB

Use of Exhibitions / Installations

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SEA HERO QUEST

Use of Mobile

SEA HERO QUEST

DEUTSCHE TELEKOM, SAATCHI & SAATCHI

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Gold Cannes Lions
MANBOOBS

Use of Social Platforms

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
STRAIGHT OUTTA

Co-Creation & User Generated Content

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

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Gold Cannes Lions
HOUSE OF CARDS - FU 2016

Response / Real-time Activity

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Gold Cannes Lions
#WHOISTHEKING

Response / Real-time Activity

#WHOISTHEKING

BURGER KING, BUZZMAN

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Gold Cannes Lions
BRAINBAND

Use of New Technology

BRAINBAND

SAMSUNG, LEO BURNETT SYDNEY

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Gold Cannes Lions
BREWTROLEUM

Launch / Re-launch

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
BREWTROLEUM

Integrated Campaign led by Promo & Activation

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
#OPTOUTSIDE

Integrated Campaign led by Promo & Activation

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Promo & Activation

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)

More Entries from McCANN LONDON

24 items

Grand Prix Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Media / Entertainment

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Use of Digital Platforms

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Ambient Experiential & Immersive Digital

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Experience Games

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Advertising and Events

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Co-creation & User Generated Content

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Innovation in Visual Storytelling and Branded Entertainment

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

Media & Publications

SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Live Brand Experience

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail & Customer Promotions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Launch / Re-launch

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Adapted Billboards / Posters

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FOOTBALL DECODED

Excellence in Brand Integration & Sponsorships

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Launch / Re-launch

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign led by Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SQUADVERTISER

Integrated Multi-Platform Campaign (Online & Offline)

SQUADVERTISER

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FRIEND COMPASS

Innovative Use of Social for Mobile

FRIEND COMPASS

MOMONDO GROUP LTD, McCANN LONDON

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Bronze Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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