Brand Experience and Activation > Use of Promo & Activation

THE FIELD TRIP TO MARS

McCANN NEW YORK, New York / LOCKHEED MARTIN / 2016

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Use of Exhibitions / Installations in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
#OPTOUTSIDE

Retail, e-Commerce, Restaurants & Fast Food Chains

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

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Gold Cannes Lions
BREWTROLEUM

Food & Drinks

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Durable Consumer Goods

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
THE REVERSED TRAILER

Cars & Automotive Products & Services

THE REVERSED TRAILER

HARALD MOLLER, TRY/APT/POL

(opens in a new tab)
Gold Cannes Lions
LANDCRUISER EMERGENCY NETWORK

Cars & Automotive Products & Services

LANDCRUISER EMERGENCY NETWORK

TOYOTA, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
VAN GOGH BNB

Travel, Transport & Leisure

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
SLOW DOWN GPS

Financial Products & Services

SLOW DOWN GPS

IF INSURANCE COMPANY, FORSMAN & BODENFORS

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Guerrilla Marketing & Stunts

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

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Gold Cannes Lions
MCWHOPPER

Guerrilla Marketing & Stunts

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
VAN GOGH BNB

Use of Exhibitions / Installations

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SEA HERO QUEST

Use of Mobile

SEA HERO QUEST

DEUTSCHE TELEKOM, SAATCHI & SAATCHI

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Gold Cannes Lions
MANBOOBS

Use of Social Platforms

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
STRAIGHT OUTTA

Co-Creation & User Generated Content

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

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Gold Cannes Lions
HOUSE OF CARDS - FU 2016

Response / Real-time Activity

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Gold Cannes Lions
#WHOISTHEKING

Response / Real-time Activity

#WHOISTHEKING

BURGER KING, BUZZMAN

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Gold Cannes Lions
BRAINBAND

Use of New Technology

BRAINBAND

SAMSUNG, LEO BURNETT SYDNEY

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Gold Cannes Lions
BREWTROLEUM

Launch / Re-launch

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
BREWTROLEUM

Integrated Campaign led by Promo & Activation

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
#OPTOUTSIDE

Integrated Campaign led by Promo & Activation

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Promo & Activation

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)

More Entries from McCANN NEW YORK

24 items

Grand Prix Cannes Lions
FEARLESS GIRL

Glass Lions

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Titanium Grand Prix Cannes Lions
FEARLESS GIRL

Titanium

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
FEARLESS GIRL

Use of Ambient Outdoor

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
GENERATION LOCKDOWN

Grand Prix For Good

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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Titanium Cannes Lions
CHANGING THE GAME

Titanium

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Creative Innovation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Data Visualisation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
CHANGING THE GAME

Product Innovation

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Brand Voice & Strategic Storytelling

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
TV DOCTORS OF AMERICA

Insurance

TV DOCTORS OF AMERICA

CIGNA, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Exhibitions / Installations

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Digital Installations & Events

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
PRICE ON OUR LIVES

Small Scale Special Solutions

PRICE ON OUR LIVES

MARCH FOR OUR LIVES - PARKLAND STUDENTS, McCANN NEW YORK

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Gold Cannes Lions
GENERATION LOCKDOWN

Social Film

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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