Social and Influencer > ONLINE ADS
MILKO MUSIC MACHINE
FARFAR, Stockholm / MILKO / 2001
Awards:
Overview
Credits
Overview
CampaignDescription
Milko is a large Swedish company selling dairy products. To strenthen the popular brand "Fjallfil, a campaign was created where you participate in a "talent-contest" by helping the now so popular mountain cow compose both music and vocals as well as making a video.The campaign starts where the TV-commercials end. The cow from the northern mountains of Sweden is currently working in Stockholm. She misses her buddies back home and it seems natural to become a rock star to be able to do a rock 'n roll tour back up the hills.Traffic to the site was created by advertisement on the milk packages as well as by the possibility to send your own video to friends and at the same time encouraging them to also become cow-music-producers.Target audience:Age 10 and up.The campaign has successfully created a strong relation to the cow as being a popular symbol for the brand Fjallfil. The Swedish version of the website had more than 100,000 visitors the first month. It has also been exposed in press and TV as well as won several awards. After two months on the web Fjallfil had increased their sales by more than 23%.
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