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WEIGHTWATCHERS
MODEM MEDIA , Boston / WEIGHTWATCHERS / 2001
Awards:
Gold Cannes Lions
Overview
Credits
Overview
CampaignDescription
Modern Media helped to take the world's respected weight loss brand onto the Web. We created a multitude of dynamic tools and content to assist program members with motivational issues, goal establishement and tracking, online journaling of food and exercise, as well as meal planning.This site is geared toward 28-40 year old women who are on average 30 lbs overweight.
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