Media > Product & Service

MISSING CHILDREN

AFRICA, Sao Paulo / MAES DA SE / 2013

Awards:

Silver Cannes Lions
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Case Film
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Overview

Credits

OVERVIEW

Effectiveness

In only one month of the project more than 800.000 people had been able to help. And, most importantly, a child could come back home.

Execution

The plugin was installed in a large number of cyber cafes and 2 big universities in Sao Paulo, Brazil.

Strategy

Missing Children is a problem that affects many people in many places.

If we ask people to help, people may help.

But there’s a barrier for them to help: helping may be difficult.

So, we created a simple plugin to Google Chrome that joined Maes da Se, a Brazilian NGO made of desperate mothers who never give up looking for their missing children, with GOOGLE.

It works like this: Once someone looks for anything on GOOGLE images, the first row of images shows missing children.

If someone recognizes a photo, can click on the picture, sees her or his profile on the site. The plugin was installed in a large number of cyber cafes and 2 big universities in Sao Paulo.

Why look for a child alone if the whole world can help?

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