Every significant automotive innovation has had its moment in the spotlight — only to be overtaken by the next one that better meets the needs of society.

Within the Corolla HB/TS campaign creative we celebrate this idea through an exciting journey that sees the Corolla HB & TS surpassing each automotive innovation that has ever gone before it – from the 1920s cigar car, right through to modern day diesels.

This film is not a race, rather a metaphor for the progressive steps Toyota Hybrid Technology is making. The creative prompts the audience to question their automotive choices and encourages them to consider Corolla Hybrid as the progressive choice.