Industry Craft > Art Direction
CHEIL WORLDWIDE HONG KONG / CHUPA CHUPS (SNACK TO HOME LIMITED) / 2019
Awards:
Overview
Credits
Cultural/Context information for the jury
Even kids deserve a sweet escape (from arduous tasks like homework, music practice and tidying-up).
Tell the jury about the art direction.
Every intricate detail was meticulously crafted to convey the arduous monotony of homework, music practise and tidying-up.
In terms of execution, we used different compositions, textures, colours and layers to create less-than-desirable moments for kids—making the temporary escape feel that much sweeter.
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