Antra, who signs the film "My first bra" institutionally, has one of its main flags of struggle to promote information campaigns and to present proposals in order to guarantee the rights of Transvestites and Transsexuals. The film is a manifesto in the defense and struggle for the rights of trans people and the starting point is the family environment where young people suffer from prejudice. Ludmila Galvan is the trans teenager and the voice that represents thousands of children and adolescents in the arduous way by recognition and acceptance.

Brazil is the country that most kills trans people in the world, according to Antra, who signs the film "My First Bra" institutionally. The number of murders in Brazil is three times greater than the second placed in the world, Mexico with an average of 50 deaths. A regulatory framework in the fight against the prejudice of discrimination of trans people is a decision of the Federal Supreme Court in ADI 4275 on the right to change name, gender or both, fruit of years of struggle of transvestite and transsexual movement. Despite being a great achievement, the decision of the Supreme alone does not face the problem. Therefore, the National Council of Justice has issued the n ° 73, of 2018 that establishes how the amendment should be made. And this issue is covered in the film already Ludmila Galvan is a trans teenager who changed her record name.

We produced the remake of the movie "The First Bra Never Forget", created by Washington Oliveto in 1987. The film left behind a legacy of inserting in advertising the concept of the "first time" of a human being, treating with subtlety the process that occurs with a teenager who perceives the transformations happening with her body. The current movie "My First Bra" has been tailored to arouse public empathy, showing the real story of a father who does not understand what the child is experiencing, as well as much of the population.

At the end of the film in the same way that the father understands and accepts the daughter, we hope that the viewer becomes aware of and identifies with the understanding and acceptance of transsexual people. Taking reflection on this may be the great legacy of this film.

Based on the commercial classic of the 80s, the film draws attention to welcoming trans people into the family, one of the first spaces of transphobia faced. With the campaign, ANTRA, Transvestite and Transsexual Association aims to provoke discussion and reflection in society in general, and serve as a landmark for parents of trans teenagers because they believe that welcoming makes all the difference for the healthy development of their children. After all, trans children exist and need support!

The campaign was launched on April 22, 2019 on ANTRA's official Facebook page and has already reached more than 40,000 views in one week. The publicity of the media campaign was made by a strategic partner to ROIx Content, the largest program content, media and data intelligence company in Brazil that also develops significant international performance, with headquarters in several countries around the world. Exclusive articles have been published on major and major websites and portals specializing in advertising media such as Meio & Mensagem, Creation Club, Adonis Blog and 30 other publications.

ANTRA comes to the public with the film "My first bra" to draw attention to the serious violations of human rights of the population of Transvestites and Transsexual Women in Brazil, especially children and adolescents. As a national network, the entity works hard to reach the maximum level of its performance in the lines that it has chosen to work. The intention is to echo the message of reflection and awareness to civil society worldwide, especially in Brazil. The launching of the campaign on April 22, 2019, has already shown that there is a legitimate interest of the society in the subject, since the video posted in the FACE of the entity has already reached more than 40 thousand views and generated hundreds of comments from viewers with consent and support, as well as criticism. The debate on the subject is a reality in social networks.