A commercial trilogy to encourage blood donation, created for the platform of social responsibility S.B.T do Bem. It’s an action combined with SBT’s streaming programming, in the commercials the message enhances that if the blood bank doesn’t increase, the bloody movies will be taken down.

Each commercial follows the suspense line with iconic horror movies characters.

The unexpected in each movie is that the unemployed characters decide to follow other careers. The clown became a taxi driver, trying to deal with an annoying costumer.

The characters’ interaction with people in the commercial shocks and there is a reflection: Screen with no blood. Get off the couch. Donate blood.