The film was inspired by the classic "The First Bra, We Never Forget" by the 1987 Washington Olivetto publicist. The choice of casting took place in Argentina, thanks to the acting force of the actors in this country. During the research, the real case of transgender teenager Ludmila Galvan was discovered. In the film, the choice translates into the realization that if the first bra is striking to a teenage girl, imagine to a young transsexual who is getting to know herself as a woman. The teenager faces bullying at school, moments of sadness and melancholy. His father realizes that something is not right with the son and when reading his diary, he discovers that he sees himself as a girl. After difficult period of reflection and maturation in the recognition that it has a daughter, the father presents it with a bra.

The campaign is a message in the fight against prejudice that makes every 48 hours a transsexual person is murdered in Brazil. This diagnosis is part of the "Dossier of Assassinations and Violence against Transsexuals and Transsexuals" of 2018, released on January 29. This date was chosen since 2004, when the document began to be organized annually in commemoration of the National Trans Visibility Day. The report highlights the murders that took place against the transgender population in 2018, data on attempted killings, human rights violations and other unresolved deaths. In addition to an article dealing with the structural LGBTIfobia that we live in Brazil and that has intensified. Above all, at a time when conservative and anti-LGBTI rights forces take over and begin to implement measures aimed at hampering access to rights and full citizenship, especially in Brazil.