Creative Strategy > Creative Strategy: Sectors

NO NACHO CHEESE

GOODBY SILVERSTEIN AND PARTNERS, San Francisco / DORITOS / 2024

CampaignCampaignLayout(opens in a new tab)
Case Film
Information Deck
1 of 0 items

Overview

Credits

More Entries from Consumer Goods in Creative Strategy

24 items

Grand Prix Cannes Lions
A PIECE OF ME

Corporate Purpose & Social Responsibility

A PIECE OF ME

KPN, DENTSU CREATIVE

(opens in a new tab)
Gold Cannes Lions
PINK CHIP

Data & Analytics

PINK CHIP

DEGIRO, UN WOMEN, AKQA

(opens in a new tab)
Gold Cannes Lions
INCLUSIVE BY DESIGN

Long-Term Strategy

INCLUSIVE BY DESIGN

MASTERCARD, McCANN XBC

(opens in a new tab)
Gold Cannes Lions
CODE MY CROWN

Market Disruption

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Gold Cannes Lions
INFLATION COOKBOOK

Experience and Relationship Models

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
LET HER GROW

Consumer Goods

LET HER GROW

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

(opens in a new tab)
Silver Cannes Lions
A PIECE OF ME

Audience Insight

A PIECE OF ME

KPN, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
FITCHIX

Challenger Brand Strategy

FITCHIX

HONEST EGGS CO, VML

(opens in a new tab)
Silver Cannes Lions
KNOW THE SIGNS

Long-Term Strategy

KNOW THE SIGNS

SANDY HOOK PROMISE, BBDO NEW YORK

(opens in a new tab)
Silver Cannes Lions
HEINZ KETCHUP FRAUD

Brave Brands

HEINZ KETCHUP FRAUD

HEINZ KETCHUP, RETHINK

(opens in a new tab)
Silver Cannes Lions
THE STANLEY REFRESH

Brand Strategy

THE STANLEY REFRESH

STANLEY 1913, GSD&M

(opens in a new tab)
Silver Cannes Lions
THE COST OF BEAUTY

Brand Strategy

THE COST OF BEAUTY

DOVE, OGILVY

(opens in a new tab)
Bronze Cannes Lions
FLORA 'SKIP THE COW'

Consumer Goods

FLORA 'SKIP THE COW'

FLORA, UPFIELD

(opens in a new tab)
Bronze Cannes Lions
BAR EXPERIENCE

Consumer Goods

BAR EXPERIENCE

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
THE COST OF BEAUTY

Consumer Goods

THE COST OF BEAUTY

DOVE, OGILVY

(opens in a new tab)
Bronze Cannes Lions
AMERICA RUNS ON DUNKIN' [AND BEN]

Travel, Leisure, Retail, Restaurants & Fast Food Chains

AMERICA RUNS ON DUNKIN' [AND BEN]

DUNKIN' DONUTS, ARTISTS EQUITY

(opens in a new tab)
Bronze Cannes Lions
PROTECTASBIH

Travel, Leisure, Retail, Restaurants & Fast Food Chains

PROTECTASBIH

SAUDIA AIRLINES, LEO BURNETT

(opens in a new tab)
Bronze Cannes Lions
INFLATION COOKBOOK

Challenger Brand Strategy

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Bronze Cannes Lions
150 YEARS OF WHATEVERKEN

Multi-Market Strategy

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
IT HAS TO BE HEINZ

Long-Term Strategy

IT HAS TO BE HEINZ

HEINZ KETCHUP, RETHINK

(opens in a new tab)
Bronze Cannes Lions
FITCHIX

Market Disruption

FITCHIX

HONEST EGGS CO, VML

(opens in a new tab)
Bronze Cannes Lions
VI HUMAN NETWORK TESTING NETWORK

Market Disruption

VI HUMAN NETWORK TESTING NETWORK

VODAFONE IDEA LTD., OGILVY

(opens in a new tab)

More Entries from GOODBY SILVERSTEIN AND PARTNERS

24 items

Silver Cannes Lions
DRIVING WHILE BLACK

Metaverse, New Realities & Emerging Tech

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Bronze Cannes Lions
DRIVING WHILE BLACK

Social Behaviour & Cultural Insight

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DOG. CAR. WINDOW.

Use of Licensed/Adapted Music

DOG. CAR. WINDOW.

LAYS, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DOG. CAR. WINDOW.

Consumer Goods

DOG. CAR. WINDOW.

LAYS, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DRIVING WHILE BLACK

Not-for-Profit / Charity / Government

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DRIVING WHILE BLACK

Digital Installations & Events

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DRIVING WHILE BLACK

Live Brand Experience or Activation

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
SPONSORTIPS

360 Integrated Brand Experience

SPONSORTIPS

FRITO-LAY + FRITO-LAY CANADA, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
FLAMIN' HOT UNIVERSITY

Social Purpose

FLAMIN' HOT UNIVERSITY

FRITO LAY, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DRIVING WHILE BLACK

Corporate Purpose & Social Responsibility

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
DRIVING WHILE BLACK

Corporate Purpose & Social Responsibility

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
MORE THAN LUCK

Typography: Brand & Communications Design

MORE THAN LUCK

ART DIRECTOR'S CLUB, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
LUNCHABUILD THIS!

Consumer Goods

LUNCHABUILD THIS!

LUNCHABLES, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
POWERED BY K.I.

Consumer Goods

POWERED BY K.I.

LUNCHABLES, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
NO NACHO CHEESE

Consumer Goods

NO NACHO CHEESE

DORITOS, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
NO NACHO CHEESE

Consumer Goods

NO NACHO CHEESE

DORITOS, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
DRIVING WHILE BLACK

Titanium

DRIVING WHILE BLACK

COURAGEOUS CONVERSATION GLOBAL FOUNDATION, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
ASK DALÍ

Use of Audio & Radio Technology

ASK DALÍ

THE DALI MUSEUM, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
TALKIN' LIKE WALKEN

Automotive

TALKIN' LIKE WALKEN

BMW, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
BUSINESS IN THE FRONT, PARTY IN THE BACK

Automotive

BUSINESS IN THE FRONT, PARTY IN THE BACK

KAWASAKI MOTORS CORP., U.S.A, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
TALKIN' LIKE WALKEN

Automotive

TALKIN' LIKE WALKEN

BMW, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
ASK DALÍ

Voice Activation

ASK DALÍ

THE DALI MUSEUM, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
DOG. CAR. WINDOW.

Casting

DOG. CAR. WINDOW.

LAYS, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)
THE ACADEMY AT GS&P

Quality Education

THE ACADEMY AT GS&P

THE ACADEMY AT GS&P, GOODBY SILVERSTEIN AND PARTNERS

(opens in a new tab)