Film > Branded Content & Entertainment

OK GO — UPSIDE DOWN & INSIDE OUT

TUTKOVBUDKOV, Volgograd / S7 AIRLINES / 2016

Awards:

Silver Cannes Lions
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The music video for "Upside Down & Inside Out" features the band moving about in zero gravity created by the parabolic flight path of a reduced gravity aircraft in concert with the song, performing various stunts otherwise impossible at normal gravity, including the use of props such as laptop computers and tablets, dozens of balls, and paint-filled balloons. Two trained aerialist acrobats, Tatyana Martynova and Anastasia Burdina, also perform during the video, acting as airhostesses, and performing various aerial acrobatics, including a demonstration of the conservation of angular momentum.

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