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OK GO — UPSIDE DOWN & INSIDE OUT

TUTKOVBUDKOV, Volgograd / S7 AIRLINES / 2016

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Band Ok Go performs a song in the plane, which gets into a zero gravity. At the same time musicians are experimenting with the different objects and arrange a real chaos on a board of the aircraft. It ends up with the inimitable scene of spilling the paints across the interior of the aircraft, which is the culmination of the video.

Effectiveness

Firstly, it’s necessary to mention that nobody did such a project before.

The first difficult task - is the staff. The requirements were quite non-standard, we had to choose specific people for shooting. Not everyone can withstand weightlessness, most became ill.

Secondly, it’s scenery. We needed to make the decoration sustainable in case of harsh temperature changes and overload, which happens while getting into the weightlessness.

Camera - director wanted it to move in a falling airplane. We decided to use the telescopic crane. We invented the construction that would move with the crane. It clung to the crane, so that bearing points rested on the floor and on ceiling on the both sides of the camera. All points were equipped with the wheel. Tension on a board. Plane give out a certain tension, so we needed to spread the voltage on a certain number of devices, required for lightening.

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