Film Craft > Film Craft
TUTKOVBUDKOV, Volgograd / S7 AIRLINES / 2016
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In terms of the visceral impact, this song is upbeat and great for dancing. The feeling is perfect for the sense of awe and wonder that accompanies the video. The lyrical meaning is also perfectly aligned: it’s a song about letting your heart have some say
in what you do with your life, not just your mind. This song is about being turned around (literally about being “upside down”), but the viewers are encouraged to embrace the unknown, rather than fighting it.
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The music video for "Upside Down & Inside Out" features the band moving about in zero gravity created by the parabolic flight path of a reduced gravity aircraft in concert with the song, performing various stunts otherwise impossible at normal gravity, including the use of props such as laptop computers and tablets, dozens of balls, and paint-filled balloons. Two trained aerialist acrobats, Tatyana Martynova and Anastasia Burdina, also perform during the video, acting as airhostesses, and performing various aerial acrobatics, including a demonstration of the conservation of angular momentum.
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