A powerful film launches the 'ONE/SECOND/SUIT' rental service – the film follows the story of different men performing their everyday morning rituals before preparing themselves for that all important first interview. The film also uses the real advice taken and recorded from a diverse cast of mums - sharing advice and support for the voiceover - instantly tapping into an emotional experience.

Every detail of the suit itself was designed to build confidence. The campaign has two visual branding elements. A large number 1 which in its most elegant representation is a folded suit label and the name ‘ONE/SECOND/SUIT’ punctuated with forward slashes to represent the angle of the fold of the label. And a striking red pocket square with the handwritten quote ‘Every moment is a chance.’

OOH and social also supported the campaign including an Oxford Circus takeover in the UK.

A job interview is something everyone will face at least once in their lives. So, imagine being judged, even before you speak. Because of the way you look, the way you dress yourself.

Research from Princeton University reveals that it takes less than one second an employer to judge your ability based on your appearance. No matter your confidence or talent - this is a problem that faces every young person entering that first interview.

This initiative aims to provoke a cultural conversation around this problem of being judged on appearance within a second and not their character.

Not everyone is lucky enough to have a suit in their wardrobe or afford to buy one for the occasion - this suit rental removes the barriers, to help anybody make a powerful first impression.