Mobile > Technology

OOMBRELLA

FF PARIS, Paris / WEZZOO / 2016

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Overview

Credits

OVERVIEW

CampaignDescription

The team came up with the idea of a weather alert system that would send notifications on the smartphone whenever rain is on the way. The data being collected via a chip, loaded with weather sensors, that could be plugged on the most iconic weather related product : the umbrella. Thus creating the first smart umbrella. The oombrella is born.

Execution

Data is seamlessly transferred from the chip located in the handle of the oombrella to the smartphone and then from the smartphone to the wezzoo platform in the cloud. Once the data is processed, the algorithms will detect any abnormal weather condition. The oombrella owners will then receive notifications on their smartphones to alert them them when rain is on the way and reminding them to take their umbrella shall they go outside. The app is available on iOS, Android & WebApp and uses the push notification system to enhance the UX.

Outcome

wezzoo and their oombrella are a French Tech CES Laureate.

It has been presented in Websummit, CES & 4YFN/MWC and has arouse massive interest from media all over the world (Wall Street Journal, ABC, Fox, Newsweek, GQ, Vanity Fair, Vogue, Mashable, Cent, TF1, BBC, Bild, etc.).

Wezzoo in kickstarter.com has gathered 60 420 euros for the Oombrella project. Thanks to the 733 backers who have contributed to.

Strategy

The oombrella turns every user into a personal & portable weather station. Thus gathering real time data at an hyperlocal level. The oombrella is equipped with four different sensors (temperature, light, humidity and pressure) and an accelerometer that works as a trigger to inform the platform the oombrella is currently in use and data can be uploaded. The data is sent via a bluetooth connection (BLE4.0) to then be processed and turned into services for the end users (real time mapping and hyperlocal alerting). Any smartphone owner around the world (iOS & Android & WebApp) could be targeted. So far, the wezzoo app, available in 5 languages, has been downloaded in 189 countries.

Synopsis

Everyone is somehow interested in weather and many business fields are weather sensitive. Such as outdoor activities, leisure, F&B, health etc.

wezzoo is one of the largest real time social weather mobile app that intends to complement weather forecasters which are very often wrong due to poor accuracy. Poor accuracy resulting from two factors : lack of real time information and lack of hyperlocal information. wezzoo needed to find a solution to collect more accurate ground data and provide to mobile end users an enhanced user experience , especially during severe weather episodes.

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