By developing media for existing planetariums, we can elevate them into cutting-edge concert venues for artists who have talent but lack the means to stage large productions.

The latest entertainment experiences have been leaning toward expensive concert tickets and high-end head mounts, becoming almost exclusively for successful adults.

In light of this, we teamed up with ambitious brands and young artists to demonstrate how new and affordable entertainment experiences can be created through the synergy of rising artists and creators.

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In Japan, an iPhone is a luxury item.

With the weakening yen, the price of an iPhone has been going up each year, putting it out of reach for many young people.

Meanwhile, Google Pixel and “au” (a mobile carrier in Japan) have been offering more affordable options and a wide range of features that young people enjoy.

Their focus has been on providing young people with the latest entertainment experience at every budget point.

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Japan has over 300 planetariums. (There are over 2,600 worldwide)

But most people see planetariums only as educational facilities toward families.

With the shrinking and aging population, many facilities are facing closure.

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We partnered with rising artists in Japan who are gaining popularity for their unique and catchy compositions.

For example, the Japanese lyrics of the main song featured in the case video are simply a string of local place names and numbers arranged to sound like the names of famous palaces worldwide and have no particular meaning.

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In Japan, the government still did not allow people to take off their masks and get out of their seats to shout during the concert because of COVID-19.

“au” is a mobile carrier that aims to project itself as a youthful brand that provides futuristic music experiences.

* ”au" brand slogan:

Bringing a new, futuristic and exciting music experience to young people.

Google Pixel excels at filming in low light and has many features that appeal to the creative young person.

Our mission was to craft the most dramatic experience possible to convey the qualities of both brands.

In January 2023, we hosted a free live performance geared towards Gen Z-ers in collaboration with Google Pixel and au, both of whom want to deliver new music experiences that younger generation would like to capture on video.

We hosted a live performance over two days featuring the two Gen-Z artist groups WEDNESDAY CAMPANELLA and Little Glee Monster.

Three hundred fans chosen by draw attended the event in-person, with the live-stream and broadcast of the event viewed by 2,445,000 people.(2 days)

(Reference data)

Number of YouTube subscribers

WEDNESDAY CAMPANELLA: 480,000

Little Glee Monster: 600,000

Brand favorability by age group following the project: 7.9% higher (10s to 20s)

We received inquiries from 20 labels and independent artists.

We are currently working on a project to host a full-dome worldwide live tour.

For this media project, we set our eyes on many planetarium dome screens.

Many planetariums face similar issues, including a dwindling number of visitors following the COVID-19 pandemic, the dilemma of how to utilize the space when programs are not running. While they can be rented for less than a standard concert venue, they have yet to be used for entertainment in a decisive way that would capture the attention and imagination of younger generations.

We then assembled a small team of ten young CG creators–a vital point of this project.

The goal was to avoid going overboard and making it appear to be a special case. To make the demonstration as realistic and achievable as possible, we set the brief as  “1 or 2 young CG artists to spend two weeks creating the most enchanting and immersive CG footage possible for a single song.”

We partnered with independent creators.